I'm a product marketer shaped by customer empathy, the sales floor, and the craft of storytelling. I bring a rare perspective that spans the full customer journey.
Senior Product Marketing Leader with 10+ years at Freshworks, driving positioning, launches, and expansion motions for mid-market and enterprise buyers globally.
RR
Selected Work
A curation of signature projects.
A mix of public-facing positioning, launch campaigns, analyst-grade thought leadership, and lifecycle marketing across Freshworks' enterprise IT portfolio.
Positioning & Messaging
Freshservice ITAM product page
Public Webpage · Live
Positioning & Messaging
freshworks.com/freshservice/it-asset-management
Product Launch · PR
SiliconAngle coverage on ITAM expansion
Press · Apr 2026
Launch PR & Market Momentum
siliconangle.com · Freshservice continuous discovery
Campaign Content
The Intelligence-Driven IT Organization
Whitepaper · Coming
High-quality Campaign Asset
Drive link to be added
Category Launch · PR
IT Operations Management category launch
Press Release · Freshworks
Category Launch, Messaging & Positioning
freshworks.com/press-releases · ITOM launch
Webinar · ABM
Lifecycle marketing & adoption webinar
YouTube · Customer Lifecycle
Webinar, ABM & Product Adoption
youtube.com/watch?v=Hf7Gs6nBKWA
My Journey
Twelve years. Two companies. Turning customer insight into market impact.
Manager, Product MarketingCurrent
Manager, Product MarketingCurrent
- Orchestrated Freshservice's most significant product launch, transitioning a standalone on-premise ITAM solution into a fully integrated flagship offering over 18 months. Collaborated across Engineering, Product, Pricing, GTM, Marketing, and Customer Success. Unlocked $3M+ ARR deal potential.
- Led product marketing for Freshworks' largest and first post-IPO acquisition, Device42 ($230M), overseeing messaging, positioning, GTM enablement, and expansion motion. Generated $1M+ ARR.
- Designed and executed an expansion sales program for Advanced ITAM using a propensity-to-buy model and expansion kit, delivering 100+ wins across mid-market and enterprise.
- Managed a team of PMMs across ITAM, IT Operations Management, and Automation & Orchestration pods, delivering 6+ product launches, 50+ enablement sessions, and hands-on sales deal support.
Lead, Product Marketing
Lead, Product Marketing
- Spearheaded Freshservice's Challenger positioning in the Gartner Magic Quadrant for ITSM, establishing the product as a compelling alternative for mid-market and enterprise in a highly competitive landscape.
- Launched IT Operations Management as a new product category, driving 5 major feature releases across positioning, messaging, GTM enablement, and competitive analysis. Achieved 50% attach rate across 14,000+ customers.
- Architected the enterprise release management process, delivering a 100% reduction in release-related escalations and support queries by bringing structure and predictability to product deployments.
- Positioned and launched key Freshservice ITAM features including SaaS Management and IT Automation & Orchestration, driving ~$100K+ ARR in adoption.
Sr. Technical Account Manager + Sr. Customer Onboarding Specialist
Sr. Technical Account Manager + Sr. Customer Onboarding Specialist
- Led regional support for North America ($75M+ ARR) as senior technical point of contact, managing premium customer escalations and a 20+ member technical support team. Maintained 90%+ SLA adherence across Freshworks' flagship product.
- Among the first technical hires deployed from India to the San Bruno, California office, implementing Freshworks' flagship ITSM solution for 25+ mid-market and enterprise accounts within 6 months. 100% on-time go-lives in 6 to 12 weeks.
Technical Account Manager + Sales Engineer
Technical Account Manager + Sales Engineer
- Managed 150+ accounts across ANZ (including Lazada and Winc/OfficeMax) as the sole technical point of contact, delivering 95%+ renewal rate and $100K+ ARR churn prevented through deep customer relationships that drove retention and early ANZ market expansion.
- Deployed to Freshworks' London office as one of the first Sales Engineers in the UK, generating $1M+ ARR pipeline across marquee deals including UK Cabinet Office, NHS, ITV, Elsevier, and multiple UK local councils within 6 months.
Service Desk Analyst
Service Desk Analyst
- Secured ISO 9001 certification for the organizational CMDB (10,000+ CIs), managing incident, change, and configuration management processes for a major South American telecom client.
Education
The years that built the foundation.
2010 → 2014
SASTRA University
B.Tech, Computer Science and Engineering · CGPA 7.1/10 · Thanjavur
2010
KMMHS School, Cuddalore
Class 12 · 94.7%
2008
KMMHS School, Cuddalore
Class 10 · 91%
Toolbox
Skills and domain depth.
Product Marketing & GTM
Enterprise SaaS & Domain
Leadership & Cross-Functional
👋 Say hello
Let's talk launches, positioning, and GTM that drives growth.
I enjoy conversations around product marketing leadership, enterprise SaaS GTM, expansion motions, analyst influence, and building go-to-market strategies that create real business impact.